Apple Unveils 'Submerged': A Short Film Exclusively for Vision Pro Users
Watch the trailer at Submerged — Official Trailer | Apple Vision Pro-https://youtu.be/HjvzQeqoGRg?feature=shared
Apple Vision Pro
Apple, renowned for its premium products like the iPhone series and MacBook, has released a new trailer for its upcoming short film titled 'Submerged.' This film is specifically designed for users of the Vision Pro headset. Directed by Edward Berger, the trailer is set to debut on October 10, 2024. This venture into short films is part of Apple's initiative called “Apple Immersive Video.”
Trailer link: https://youtu.be/HjvzQeqoGRg?feature=shared
A Glimpse into 'Submerged': A Tense Maritime Story
The trailer presents a gripping, period-based narrative featuring a WWII submarine crew confronting a life-threatening crisis. As tension escalates, viewers experience immersive scenes of rising water levels and exploding machinery, offering a first-person perspective of the unfolding drama, enhanced by the Vision Pro headset's capabilities.
Vision Pro: A High-End Experience in a Cost-Sensitive Market
While Apple’s Vision Pro headset is priced above $3,000, targeting high-end users, competitors like Meta are focusing on affordability. Meta aims to reduce the price of its Quest headsets to under $500 to attract more customers amid a cost-of-living crisis, making consumers more cautious about expensive gadgets.
Exclusive Vision Pro Content: A New Strategy for Apple
With 'Submerged,' Apple seeks to leverage exclusive content to enhance the appeal of its Vision Pro headset. Written and directed by Edward Berger, known for the Academy Award-winning film All Quiet on the Western Front, 'Submerged' is poised to attract users looking for unique experiences in immersive media.
